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Allure is the beauty expert — an insider’s guide to a woman’s total image. Allure's mission is to investigate and celebrate beauty and fashion with objectivity and candor.

Videos Playlists

Skai Jackson's 10 Minute Makeup Routine

100 Years of Drag Makeup

Sabrina Carpenter's 10 Minute Makeup Routine For Natural Light

Emma Chamberlain's Entire Routine, From Waking Up to Playing Fortnite

Camila Coelho’s Routine: The First 5 & Last 5 Things I Do Every Day

A Fitness Instructor's Entire Routine, from Morning Meditation to Training

Lauren Jauregui’s Routine: The First 5 & Last 5 Things I Do Every Day

Every Way Being Blind Makes My Life Different (Ft. Molly Burke)

100 Years of Long Hair

A Ballerina’s 10-Minute Morning Makeup Routine

Getting My Head Shaved For the First Time (The Big Chop) | I've Never Tried

Iliza Shlesinger's 10-Minute Stage-Ready Makeup Routine

3 Makeup Artists Turn a Model Into a Unicorn

A Professional Mermaid's Entire Routine, from Waking Up to Saving the Ocean

Eric Nam Tries 9 Things He's Never Done Before

KJ Apa Tries 9 Things He's Never Done Before

Bretman Rock's 10-Minute Morning Face

100 Years of French Beauty

3 Makeup Artists Turn a Model Into The Mona Lisa

Beauty Expert Tries Kim Kardashian's $357 Everyday Makeup Tutorial

A Burlesque Dancer's Entire Routine, From Waking Up to Showtime

Lili Reinhart Tries 9 Things She's Never Done Before

Chris Appleton's Lavish Bathroom Tour

Every Way Severe Allergies Make My Life Different

100 Years of Iconic Hairstyles

Meghan Trainor Photoshops Herself Into 5 Different Looks

Getting Tattooed For The First Time | I've Never Tried

Billy Porter Surprises Unsuspecting Superfan

Madelaine Petsch Tries 9 Things She's Never Done Before

Every Method For The Perfect Cat Eye (21 Methods)

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