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Allure is the beauty expert — an insider’s guide to a woman’s total image. Allure's mission is to investigate and celebrate beauty and fashion with objectivity and candor.

Videos Playlists

Lady Gaga Surprises a Superfan with a Makeup Tutorial

Model Halima Aden Shops for Her Favorite Beauty Products | From Head To Toe

Beauty Close Ups: How to Have The Best Contour Ever

Breaking Down What Makes a Product a Breakthrough Award Winner

The Story Behind Allure's New Clean Best of Beauty Seal

100 Years of Ponytails

Introducing our 2019 Allure Best of Beauty Awards

Beauty Close Ups: How to Have The Best Lip Ever

100 Years of DIY Beauty Hacks

Keke Palmer Tries 9 Things She's Never Done Before

Chelsea Handler Tries 9 Things She's Never Done Before

Monsta X Tries 9 Things They've Never Done Before

3 Makeup Artists Turn a Model Into a Flamingo

The 10 Prettiest Fall Manicure Trends to Try This Year

Allure Editor's 9-Step Morning Skincare Routine In Real Time

A Lifeguard's Entire Routine, from Waking Up to the Beach

100 Years of Bridal Makeup

10 Celebrity Summer Hair Transformations

The Allure Guide to Summer Skincare

Anne Hathaway Tries 9 Things She's Never Done Before

Eva Longoria Tries 9 Things She's Never Done Before

3 Makeup Artists Turn a Model Into a Living Firework

Colleen Ballinger, Bretman Rock & Joey Graceffa Photoshop Themselves Into 7 Different Looks

Joey Graceffa and Bretman Rock Try 9 Things They've Never Done Before

Every Method of Eyebrow Filling and Styling (17 Methods)

An Olympic Figure Skater's Entire Routine, from Waking Up to Showtime

What is Hyaluronic Acid?

Bleaching My Hair For The First Time | I've Never Tried

How to Tell If Your Laundry Detergent is Messing With Your Skin

Emma Chamberlain Tries 9 Things She's Never Done Before

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