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Allure is the beauty expert — an insider’s guide to a woman’s total image. Allure's mission is to investigate and celebrate beauty and fashion with objectivity and candor.

Videos Playlists

Madison Beer's 10 Minute Beauty Routine for a Glowy Blush Look

Mackenzie Ziegler Breaks Down Her Iconic Dances & Looks From TV & Music Videos

A Pro Bodybuilder's Entire Routine, from Waking Up to Working Out

Piper Perabo's Minimal 10 Minute Beauty Routine

Sabrina Carpenter Tries 9 Things She's Never Done Before

Ashley Strong's 10 Minute Routine for Lips & Skin

Bad Bunny Explains His Iconic Hairstyle Evolution

Halsey's 10 Minute Routine for a Fresh-Faced Look

Sofia Carson Breaks Down Her Iconic Music Video Fashion

Nessa Barrett Tries 9 Things She's Never Done Before

Camila Cabello Tries 9 Things She's Never Done Before

Amanda Steele's 10 Minute Routine for Dry Skin & Cat Eyes

Ariana Grande Breaks Down Her Iconic Music Videos

Sophia Bush's 10 Minute Beauty Routine For Brows & Under Eyes

My 5-Step Wash Day Routine For Detangling and Dermatitis

Hyram Yarbro's 10 Minute Routine for Oil Control & Sun Protection

An Equestrian's Entire Routine, from Waking Up to Saddling Up

Normani Breaks Down Her Iconic Music Video Choreography

A Marvel Stuntwoman's Entire Routine, from Waking Up to Jumping Off Buildings

Monica Breaks Down & Recreates Her Iconic Looks From The 90s

My 6-Step Wash Day Routine For Product Build-Up and Jumbo Box Braids

A Snowboarder's Entire Routine, from Waking Up to Hitting The Slopes

Halsey's 10 Minute Routine for a Fresh-Faced Look

Stassie Baby's 10 Minute Routine for a Sun-Kissed Look

A Snowboarder's Entire Routine, from Waking Up to Hitting The Slopes

Nessa Barrett's 10 Minute Makeup Routine for Fake Freckles

Awkwafina Tries 9 Things She's Never Done Before

A Sanitation Worker’s Entire Routine, from Waking Up to Trash Collection

A Sanitation Worker’s Entire Routine, from Waking Up to Trash Collection

Grace VanderWaal's Dewy 10 Minute Beauty Routine

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