The Attention Advantage: Dailymotion × Lumen par Dailymotion Advertising - Dailymotion

Dailymotion Advertising

The Attention Advantage: Dailymotion × Lumen brings together short, expert clips from a multi‑year eye‑tracking meta‑analysis run by Dailymotion Advertising with Lumen Research across France, the UK, and Spain (2022–2024). In these snackable videos, Nikhil Jain (Dailymotion Advertising) and Mike Follett (Lumen Research) break down what truly drives video attention and brand outcomes: · Why enriched, sound‑on formats do more with less · How younger audiences process messages faster · Where premium, in‑stream environments amplify attention · Creative and storytelling as attention multipliers · Attention vs. viewability—and why it matters for planners Watch the series, then dive deeper with the full whitepaper and our blog for methodology, benchmarks, and the planner’s checklist.

Transcript

00:00What does Dailymotion add to video on demand campaigns?

00:03I think that's a great question.

00:05What Dailymotion brings into any media plan

00:07are different layers of what I call efficiencies

00:10that would in a way help you work out easier

00:13while providing you the scale.

00:16If I start with the first thing,

00:17I think the first source of truth

00:19or one of the best things that Dailymotion brings to a media plan

00:23is our own data.

00:25We sit on first party data

00:27coming from a billion videos uploaded every day,

00:31analyzed by AI.

00:33So what we get is

00:34a structured, classified set of videos

00:40ready to be advertised across different advertisers.

00:44The second thing is

00:45everyone is looking for that premiumness in their media plans.

00:49However, it comes either in the form of a walled garden

00:52or specific whitelist on the open web.

00:55That's why Dailymotion differentiates itself.

00:58Being a platform,

00:59but also a player helps us access inventories

01:03which are in-stream present on our platform,

01:06but also similar to what you would do on open web,

01:09still remaining in-stream.

01:10And we have our own suite of mobile and CTV apps.

01:14So what you get is a complete video activation ecosystem

01:17by working with one single actor,

01:20which could complement your own media plan

01:22in many ways, shape and form.

01:25So we have talked about data.

01:26We have talked about our own presence.

01:28The third thing is our own personalization

01:31when it comes to activations.

01:33Whenever there is a campaign,

01:35we use the data and the resources

01:37in order to personalize the audiences,

01:39personalize the creatives

01:41and adapt the ad copy thanks to our studio.

01:44And lastly, our own operations teams

01:46ensure that you receive the support

01:48and the strategies you need

01:50in order to make the campaign successful.

01:52The last thing is the results

01:54when it comes to the outcomes.

01:56We generate at least 30% more attentive seconds

02:00than YouTube or any other in-stream actor.

02:03Four times better performances

02:05when it comes to social media networks.

02:08And what it gives you

02:09is outcomes and performances at scale.

02:12We have the ability to scale your campaigns

02:14and deliver them across the different touch points

02:17thanks to our presence.

02:18And this helps us maximize on the returns

02:22on the efficiencies

02:23when it comes to executing a media plan.

Daily Clip - What Dailymotion Adds to Your VOD Plan

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The Attention Advantage: Dailymotion × Lumen

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