The model, social media star–and wife of singer Justin Bieber–launched Rhode less than three years ago.
On Wednesday afternoon, publicly traded e.l.f. Beauty announced that it is acquiring Hailey Bieber’s skincare and makeup company Rhode in a deal that is potentially worth $1 billion, marking one of the largest celebrity beauty acquisitions in recent years.
The deal includes $600 million in cash, $200 million worth of e.l.f. Beauty stock and a potential $200 million in future payouts based on the company’s growth over the next three years.
Read the full story on Forbes: https://www.forbes.com/sites/gigizamora/2025/05/28/hailey-biebers-skin-care-firm-rhode-to-be-acquired-by-elf-beauty-in-1-billion-deal/
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On Wednesday afternoon, publicly traded e.l.f. Beauty announced that it is acquiring Hailey Bieber’s skincare and makeup company Rhode in a deal that is potentially worth $1 billion, marking one of the largest celebrity beauty acquisitions in recent years.
The deal includes $600 million in cash, $200 million worth of e.l.f. Beauty stock and a potential $200 million in future payouts based on the company’s growth over the next three years.
Read the full story on Forbes: https://www.forbes.com/sites/gigizamora/2025/05/28/hailey-biebers-skin-care-firm-rhode-to-be-acquired-by-elf-beauty-in-1-billion-deal/
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
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Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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LifestyleTranscript
00:00Breaking news, Hailey Bieber's skincare firm, Rode, will be acquired by Elf Beauty.
00:06On Wednesday, Elf Beauty announced it will be acquiring the model's skincare and makeup company,
00:11Rode, in a deal that is potentially worth $1 billion. It marks one of the largest celebrity
00:17beauty acquisitions in recent years. The Rode deal is expected to close between July and September,
00:24per Elf's announcement. Read more at Forbes.com.