Mixing machine learning with fertility technology could be a science fiction plot. It can also be a company. Felicia von Reden started Ovom Care in 2023 to build software to make the often strenuous IVF process more efficient and more affordable. Ovom uses artificial intelligence to help doctors determine the right medication and dosage for each patient, and even identify the most viable eggs and sperm in a patient's body. “What makes this company unique is that we have two parts: technical innovation with AI and data, and medical care at the clinic,” she said. “Only if you bring the two together can you develop innovation that brings that value to the patient.” Valued at $22 million, Ovom has brought in $8 million in funding to develop the technology.
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TechTranscript
00:00How does then AI come into play and like a new and emerging technologies like
00:03you're saying either with the app or with this imaging there's a lot that
00:06you're using technology for with AI specifically how is that being
00:09implemented? So AI comes into play with two components of those obviously for
00:13the first one with success rates and the other one with patient experience and
00:16starting with patient experience we are in an era now where we can use large
00:21language models and automated systems to really support you in the best possible
00:24manner without any timely delays and really being with you and you know
00:28seeing like already sensing you have a wish even before you actually know it so
00:32and this is on the on the customer experience side of things and more
00:35importantly more dominantly obviously our focus is AI when it comes to
00:39personalizing fertility care right so we deploy artificial intelligence to
00:44personalize every single decision step through the journey when it comes to
00:48what is the right medication to the right dosage to you know when you look at the
00:52X cells it's not just about the quantity but it's more importantly also what the
00:55quality of the X so we have AI which is assessing the quality which is then
00:59ultimately informing the doctors and the umbrellas and making better decisions for
01:03you as you know as an individual and and by that ultimately improving the success
01:07rates