As part of Expo’s arts and culture programme since 2019, MENASA (Arabic for ‘platform’) brings together the works of over 40 local and international designers. The curated collection for the world fair narrates stories inspired by the UAE, with representation from all seven Emirates. What lies behind the doors is a modern interpretation of the nation’s vibrant art scene dating all the way to the third millennium BCE.
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Read the full story here: https://bit.ly/3cFWV3Z
See more videos at https://gulfnews.com/videos
Read more Gulf News stories here: https://bit.ly/2HLJ2km
Subscribe to Gulf News on YouTube and watch more of our videos: https://www.youtube.com/user/GulfNewsTV
#UAEnews #Dubai #Expo2020Dubai
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NewsTranscript
00:00Understanding a culture and understanding a nation, you would have to dig deeper into
00:11their culture.
00:12You will find crafts are rooted in the identity of any society.
00:18And so for us, telling the story of crafts at Expo in a manner that is forward-looking
00:29and looking to the future, it was important for us to bring it under the umbrella of Menasa,
00:40the Emirati design platform.
00:43Menasa offers us an opportunity and offers the visitor an opportunity to experience Emirati
00:52culture, understand Emirati identity and environment, but also do it through collections that are
01:04showcased at Menasa space.
01:07The design collections that we are showcasing are also telling you the story of the UAE,
01:14are also telling you the story of our crafts, is telling you the story of our traditions,
01:24our heritage, our rituals.
01:27When you have and you interact with an item, a collection at Menasa, you are getting a
01:35glimpse into our culture.
01:38Expo 2020's main theme is connecting minds and creating the future.
01:45With Menasa, the Emirati design platform, which showcases designs inspired by crafts,
01:52we are talking about connecting hands and we are talking about crafts and design that
02:01are in dialogue and are telling stories.
02:05You experience stories and stories seen through the lens of innovation, technology, sustainability,
02:18but really rooted very much in our traditions and our rituals and our ceremonies and our
02:27characters.
02:28So you get a mix of our, a glimpse into our social life, a glimpse into our, the geography
02:38of the UAE, all expressed and showcased through collections that you will see at Menasa.
02:48We have at Menasa over 40 designers that have come together and we have brought together
02:58the design sector of the UAE and this is across the whole of the UAE from including all seven
03:10Emirates and the point is for us to show the diversity of the design scene.