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03:49 Christian, in major European companies, but at a time when you said, "It's not possible anymore, I have to go back to my roots a bit."
03:56 Is there a real lack of digital tools, in terms of connections and digital solutions in Africa?
04:02 Well, it's true, it's true, I was lucky enough to be able to make a large part of my career in these international companies.
04:11 We're talking about Ericsson, the Swedish equipment, Sony, the Japanese electronics giant.
04:19 And it made me discover a lot of solutions and a different vision of business, but Africa has very specific needs.
04:28 And what's important to us is not just looking at existing solutions, but saying, "How do we adapt these existing solutions to people's needs?"
04:41 And that's it. It's about coming in, putting the user at the center, and saying, "What are the needs that these Africans have that are different from what is available today?"
04:51 And we make the adjustment to all of that, and we create a response to these needs.
04:59 With an economy that often relies on the system D, but it can also be a strength, if it's digital, if we can connect people.
05:06 Exactly. I think you understand, the basis of the system is the economy, and the economy is regulated.
05:12 Today, the system D is grid, it's liquid money that circulates.
05:17 So it allows us to manage, but it doesn't allow us to move forward.
05:21 What's important to us is how we build the foundations, the structures, to allow people to evolve over time.
05:28 Not giving them a direct response to the immediate needs, yes, but telling them that it must be able to repeat itself.
05:37 So for us, digital is the strength. Everything is written, everything will allow us to do things in a completely transparent way for the user.
05:46 But with the possibility of analyzing all of this data, and therefore allowing people, thanks to their profiles, to benefit from more good services or more good support.
05:58 And we're talking about a continent with an absolutely extraordinary potential, since it's the continent that has the youngest population in the world.
06:04 So I think that's what's obvious to everyone. This billion of non-bankers in Africa who have real needs on a daily basis,
06:16 it's also a challenge, because what will become of this billion, but also of all this youth?
06:23 The idea is that if we can bring all these solutions, let's say, by creating circular economy logic,
06:30 to make sure that people become drivers. Every African is a real entrepreneur.
06:36 They may be students, working, but they're also entrepreneurs.
06:40 And so how can we bring all this potential by saying, "Here's the tool, here are the services," and by connecting the two, we create the economy.
06:50 Women are also at the heart of your project.
06:54 Women, especially. Everyone has a mother. I have one, who is my first driver, my first sponsor.
07:02 And I think that what's important is that we sometimes have a mistaken vision of Africa.
07:08 Africa is a matriarchal society. So it may not necessarily be reflected when we look at the top companies in Africa, the big industrial groups,
07:19 but the economy of everyday life is based on women. They are the economic center of the home,
07:27 they are the center of everyday economy, the market sellers, everything you can see.
07:36 So it's essential to say that if this wheel, as a whole, is not digitized, does not participate in this evolution, then everything else will collapse.
07:46 And so it is really essential that, through the MEE project, there is a real bridge that is completely dedicated to entrepreneurship and women in general.
07:56 Your motto is "Together, stronger." What are the values that make up the MEE identity?
08:01 We are an innovation company. We are a company that is essentially made up of engineers from large schools.
08:11 The company was built like that, but with the awareness of what we are. We are still a startup, so we are still new.
08:19 Behind that, what is going to be important for us is to say that other companies have already developed things that already work, so we are not going to reinvent the wheel.
08:29 On the other hand, we believe in collective intelligence. The idea is to say to ourselves, "What people do very well, we will be able to collect it, combine it,
08:38 and build everything a little in the way of the ego." And to say to ourselves that this is what will be our strength, to become a kind of Babel Tower,
08:46 a real facilitator in which all the forces that will be present on the market, we will combine them to have something super strong, which we call a super app.
08:57 To finish, what is the news of MEE? What are the big projects to come?
09:01 We are already in the big projects to come, since we said that this phase of testing has been carried out. Now we are going to get into the real deal.
09:15 We are in the commercial negotiations to put the product on the market as soon as it arrives, on the markets that we have talked about, Senegal, Congo and Rwanda.
09:27 We already have some first agreements with large groups and we will tell you more very, very soon. But we are ready and the adventure begins today.
09:37 Thank you very much, Christian Massougi and Longuevie, MEE. Thank you for coming on this set. See you soon.
09:43 Thank you, have a good day, goodbye.
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