Bollywood Duo, Salim - Sulaiman Launch The IPL Song

When Bollywood meets Cricket! The hot topic of the nation is the ongoing ICC World Cup which is taking more than a month to culminate in its much-awaited finals. The cricket fans are on an all time high with India perfoming so well at the World Cup; however, chances are that cricket followers will be emotionally spent by the time it finally gets over. Sony MAX and SIX hope to revive this enthusiasm just in time for the Pepsi IPL 2015 with their campaign themed ‘India ka Tyohaar' which invites people to break their differences and highlights the 'spirit of togetherness'. The film has been directed by Anupam Mishra of Crazy Few Films and conceptualised by DDB Mudra. Also, it features a heart warming anthem composed by famous Bollywood music director duo Salim-Sulaiman. The dashing pair recently was in attendance at the curtain raiser event of Sony Max IPL and was clearly excited about their new work. They also spoke extensively about the song and explained how it was truly special in more ways than one. Three campaign teasers have already created a buzz with their launch on social media platforms and was followed by the full-fledged campaign film’s launch on television. The idea was to create a campaign that shall last beyond the worls cup fever and stay longer with it's audience. IPL 2015 will take place from April 8 to May 24.

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