Google Wants to Do Away With URLs Google's Chrome browser recently celebrated 10 years of existence. Within that decade, the browser introduced a lot of changes to how we use the web. But now, Google Chrome is envisioning how things will look in the next 10 years — and they want to kill URLs. Adrienne Porter Felt, Chrome's engineering Manager, via 'Wired' It turns out that academics and experts have considered alternatives to URLs over the years, but it's not an easy answer to come up with. The Chrome team itself is still divided on a resolution. Parisa Tabriz, director of engineering at Chrome, via 'Wired' Adrienne Porter Felt, Chrome's engineering Manager, thinks the team will be more ready to publicly talk about their ideas this fall or spring.