Behind the Scenes of Comfort 'Creme Lounge'
- il y a 16 ans
Agence : The Mill
The Making of Crème Lounge for Comfort
The Mill have produced a fully animated commercial for Unilever’s fabric softener brand ‘Comfort’. When The Mill team first read the Comfort Crème Lounge script they were excited about the challenge as it was an opportunity to take the Comfort look one step further using luxurious fabrics and lots of sparkle. A library of satins/silks and velvet shaders were developed to create the luxurious looks for the singer featured. Silks were used for her body while diamantes and sequins were added to her dress and hair for a touch of sparkle. Hard work went into every detail including the signer’s fur stole. After many tests and tweaks a mixture of Syflex and hand animated blend shapes created the final result. It was also creatively challenging for The Mill 3D team to have a song to work with rather than the usual dialogue. This gave the team a chance to inject rhythm into the animation and pace into the edit.
The Making of Crème Lounge for Comfort
The Mill have produced a fully animated commercial for Unilever’s fabric softener brand ‘Comfort’. When The Mill team first read the Comfort Crème Lounge script they were excited about the challenge as it was an opportunity to take the Comfort look one step further using luxurious fabrics and lots of sparkle. A library of satins/silks and velvet shaders were developed to create the luxurious looks for the singer featured. Silks were used for her body while diamantes and sequins were added to her dress and hair for a touch of sparkle. Hard work went into every detail including the signer’s fur stole. After many tests and tweaks a mixture of Syflex and hand animated blend shapes created the final result. It was also creatively challenging for The Mill 3D team to have a song to work with rather than the usual dialogue. This gave the team a chance to inject rhythm into the animation and pace into the edit.