TikTok Takes McDonald's Viral, #GrimaceShake

Benzinga
Benzinga
  • 11 months ago
A TikTok trend called the "Grimace shake" has caused a surge in sales of McDonald's specialty offering, leading to ice cream shortages. McDonald's acknowledged the trend with a video of Grimace, and the hashtag #GrimaceShake has garnered 400 million views. The trend has boosted sales but caused chaos for McDonald's employees due to customers' messy aftermath and disruptive behavior.

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