PVR Launches Virtual Reality

PVR Cinemas is launching virtual reality in few of its cinema halls. This is part of PVR's strategy to up its game with cutting edge technology. The capex for the new year is being finalised and will primarily be for launching new imax theatres and refurbishment of existing halls. Catch Sanjeev Bijli - Jt MD PVR and Gautam Dutta - CEO PVR in an exclusive conversation with ET NOW. Listen in.