Food, Not Food - FOOD COLORING

Part 2 of 3 for "Food, Not Food" PSA short series. This piece (abridged for the web) emphasizes the way color bleeds off of food and candy. The idea that the sweetness and the taste comes from the color itself is something that we've sort of been trained to understand even though it's obviously not the case (the taste comes from HFCS!).

made by Alex Fischer and Lucas Zarebinski // sound design by Billy Gomberg