French Michelin-starred Chefs Slash Prices to Attract Clients
- 13 years ago
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For one week only in France, haute cuisine becomes affordable as French star chefs slash their prices to welcome those who can't always pretend to haute cuisine. And the customers are not slow to respond.
Michelin-starred and other gourmet eateries across France have slashed prices for a week on Monday in a campaign to bring in a less well-heeled clientele and rid "haute cuisine" of its stuffy, pretentious image.
"Tous au Restaurant" or "Everyone to the Restaurant" is the brainchild of Alain Ducasse, the French-born celebrity chef who boasts 19 Michelin stars and exclusive restaurants in New York, Tokyo and Paris.
[...]
And it worked. When the reservation opened a week ago, the Citrus staff had to deal with hundreds of calls.
[...]
[Madeleine Boblet, Customer]:
"I think it is a very good campaign for people who don't always have the means to go in exclusive restaurants in order to discover them and discover renowned chefs too."
[...]
[...]
[Gilles Epie, Michelin-starred Chef]:
"I want to be able to give to everyone a possibility to eat this kind of food and they can learn something from us and this week it's going to be so much better for them because it's at half of the price they usually need to spend for our kind of business."
Epie criticized the tendency for the French to prefer eating fast food rather than to save money for an occasional night out in a gastronomic restaurant.
[Gilles Epie, Michelin-starred Chef]:
"Actually you know, the thing is, it's expensive to eat well in France, it's expensive to eat well all over the world but the products we are using at this kind of level are really expensive. When it is good it is never expensive enough. When it is bad it's always too expensive, no matter what."
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For one week only in France, haute cuisine becomes affordable as French star chefs slash their prices to welcome those who can't always pretend to haute cuisine. And the customers are not slow to respond.
Michelin-starred and other gourmet eateries across France have slashed prices for a week on Monday in a campaign to bring in a less well-heeled clientele and rid "haute cuisine" of its stuffy, pretentious image.
"Tous au Restaurant" or "Everyone to the Restaurant" is the brainchild of Alain Ducasse, the French-born celebrity chef who boasts 19 Michelin stars and exclusive restaurants in New York, Tokyo and Paris.
[...]
And it worked. When the reservation opened a week ago, the Citrus staff had to deal with hundreds of calls.
[...]
[Madeleine Boblet, Customer]:
"I think it is a very good campaign for people who don't always have the means to go in exclusive restaurants in order to discover them and discover renowned chefs too."
[...]
[...]
[Gilles Epie, Michelin-starred Chef]:
"I want to be able to give to everyone a possibility to eat this kind of food and they can learn something from us and this week it's going to be so much better for them because it's at half of the price they usually need to spend for our kind of business."
Epie criticized the tendency for the French to prefer eating fast food rather than to save money for an occasional night out in a gastronomic restaurant.
[Gilles Epie, Michelin-starred Chef]:
"Actually you know, the thing is, it's expensive to eat well in France, it's expensive to eat well all over the world but the products we are using at this kind of level are really expensive. When it is good it is never expensive enough. When it is bad it's always too expensive, no matter what."