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00:00 Because with the partnership that we have here at Sports Grid with Daily Racing Forum,
00:03 I think what it does is provide people with more data, more information.
00:07 But I think most importantly, Scott, it is just more education on what is out there.
00:13 Because I think that data is very important, but it's also important as to how it is used.
00:19 And I think that really will tell the story as to how you can properly handicap things.
00:23 Now, again, anything can happen in any handicap, in any sport.
00:26 But being able to actually understand data and use it correctly, isn't that very important?
00:31 Yeah, it is. And it kind of makes it fun. If you look at what's going on in the world,
00:35 and if you look at economics and what's driving inflation, it's a lot of these experiences.
00:40 So people are out there spending money on experiences, whether it's sporting events,
00:46 horse racing events, cruise line shows, concerts, et cetera. People want to be entertained.
00:51 And what our data does, it makes watching racing very engaging. So if you're looking
00:56 at an upcoming race, and you somehow feel like you've had some inside information,
01:00 or if you spent days, weeks, hours, whatever, trying to solve the puzzle of who's going to
01:05 win that race, and you succeed, it's a very satisfying accomplishment.
01:10 So we really are looking at, one, yes, you can use our data to handicap and hopefully make money if
01:16 you're an experienced handicapper, but also to have fun, right? And get some fun information
01:22 that when you're watching a race, it's a more casual, better, you can really enjoy what you're
01:26 seeing and have a little bit of knowledge as to what's going on.