Optimize by Equinox will deliver members a range of in-depth assessments and guidance—to the tune of $40,000 a year.
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00:00Equinox just announced a $40,000 a year personalized wellness program to help you live longer.
00:06The program, called Optimized by Equinox, includes diagnostics to establish baselines
00:10around movement, nutrition, and sleep, and lab tests for 100 biomarkers up to four times
00:15a year.
00:16Other benefits include personal training with Equinox's coaches three times a week, an
00:19Aura Rest and Recovery Kit, nutritional coaching and sleep coaching twice a month, and monthly
00:24massage therapy.
00:25It costs $3,000 a month with a six-month commitment, and you still need to pay the $300 monthly
00:31base gym membership.
00:32The program goes live at the end of May in New York and Texas, with more markets set
00:36to open up throughout the year.