Studs’ 39-year-old founder ditched her law career to launch the adult version of Claire’s

Fortune

Anna Harman, a former lawyer and Bridgewater asset manager, has remained at the helm of the company since she founded it in 2019, and she sees its store count exceeding 30 this year.

Transcript

00:00 I went to get another piercing about five or six years ago now and I went to a very fancy piercing

00:06 parlor downtown and they told me I would have to wait about two hours and I probably would have

00:11 spent 500 or 750 dollars and I ended up going to the tattoo parlor and I had a really good experience

00:17 piercing-wise at the tattoo parlor but I didn't like the jewelry and it was still expensive

00:21 and I was very personally out of place at the tattoo parlor and what I learned was there really

00:26 isn't a place to go until Studs once you've graduated from those mall brands if you want to

00:32 get a piercing on your ear done with a needle with a cute selection of earrings that concept didn't

00:38 exist nobody had created it and so I felt like well I would have wanted to go there so what if

00:43 that were the business that I were to start. To me we were filling a hole in the market we had lines

00:48 out the door at the Nolita studio the first weekend that was really validating. I think the

00:53 biggest thing about the secret to success for Studs is again the amazing experience that the

00:58 studio team provides to customers every single day and so we really focus at Studs on how can we

01:04 continue to enable that from our HQ office because the reason people like Studs is because Studs has

01:10 great reviews and because they have a great experience at Studs and then they tell their

Category

Transcript

Recommended