This internet-Goddess – who, interestingly enough, started out as a backup-dancer and even appeared in Sukhbir’s iconic Taare Gin Gin music video – started blogging in 2007 when no one had even heard of the term. How she took on a notoriously nepotistic space – Bollywood – as a complete outsider, and the way she practically invented the industry of “social media influencers” – is now the stuff of worldwide (web) legends!

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