The 'Crispin Porter + Bogusky' Way | Brand Equity

Integration is the key to successful advertising and identifying the problem on these days as they know the higher purpose of a brand is extremely essential. This is exactly what Crispin Porter + Bogusky are striving to do. We caught up with Benny Thomas of CP+B and asked im to cite 3 examples of campaigns where the agency managed to nail it by bringing exponential results to their clients. Listen in.